With everything going digital around, it is beyond the shadow of a doubt that it is equally important to understand and implement the techniques of content marketing ‘appropriately’. (more…)
Category: Digital Marketing Services
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‘The Trust Factor Counts’ in Digital Marketing
History bears the evidence of this fact that GOOGLE stays mum after its every update, and with it, gives the researchers a whole new dimension to think and analyze the factors responsible for the change in rankings of the websites. After much speculation, the recent updates in Google’s algorithm apparently signify that ‘TRUST’ is that one factor that can affect the rankings, majorly.
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The crutch for growing local businesses: Smart Digital Marketing
The current digital marketing strategies primarily revolve around understanding two parameters: dynamic consumer behaviour and sustaining competitive pressures. When a business is service-oriented (restaurants, gyms, etc.) where 90% of customers are consumers, it is quite a challenge to continuously draw consumers to your services and prove how they are different and the best in the existing market. (more…)
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YouTube Marketing Strategies 2023
Among all the entrepreneurs, YouTube marketing is the most trending topic at this moment, and for a better reason. As per Cisco, video content will represent 80% of all web traffic by 2020. As the greater part of the total populace of the world is currently utilizing the internet that is a ton of traffic. (more…)
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Effective Image-Optimization Techniques for SEO
This era is solely dedicated to the visual world. Moreover, in this world, the worth of image optimization can’t be ignored. Pictures make your web pages more engaging. Almost certainly, there’s an image on every page of your site. With no suitable optimization, in any case, you’re squandering a profitable SEO asset. (more…)
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Bounce Rate: A touchstone or not?
If you have preconceived notions about a much prevalent term in Google Analytics-Bounce rate, let us get them sorted once and for all.
To begin with, understanding what a BOUNCE RATE(BR) is, we can easily comprehend its meaning as per various definitions like: (more…)
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DIGITAL MARKETING ‘carves its niche’ IN HEALTHCARE INDUSTRY
An inconvenience caused gives us food for thought as to how to overcome the existing tribulation. This is why individuals are looking for easily applicable solutions, which can rectify their issues in no time and with minimum effort. The continuously evolving technology is pumping that power to the digital world to develop swift and innovative remedies to cater to the growing needs of the people. (more…)
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SEO AND UX: A ‘to be’ BLISSFUL BLEND
With the advent of digitalization and the righteous usage and awareness of Information Technology, the netizens today have gained pace over what they want from the various search engines gearing up to behold the best user experience.
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Artificial intelligence: The empowering Social Media Marketing regime
In the realm of digital marketing Social Media Marketing(SMM) is an important trending term. Automation in marketing is also slightly making its way through. The integration of these ‘two’ apparently can bring about significant changes in and around the digital arena.
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Surviving the ‘Google FRED’ Storm
A powerful website determines the strength of a digital endorsement. With the ‘N’ number of competitors in the market, the role of the SEO industry has broadened. The existence of the SEO industry is challenged whenever Google or any other search engine undergoes a confirmed/unconfirmed ranking update. The consequences are significant enough to persuade Digital marketing firms to take the necessary steps.
The recent Google update christened ‘FRED’ has thrown curveballs at the website owners and taken the SEO industry by storm. The automated tracking tools report significant changes in the SEO rankings of the websites. Some websites have suffered traffic loss, while some have attained an unprecedented hike in Google ranking. SEO experts rack their brains hard to unravel the reasons affecting the wavering.
However, there can be quick and convenient ways to give this rank suffering a ditch, keeping our website ‘safely zoned’ and avoiding being penalized.
Google is a zipped lip about the key reasons affecting the website rankings. However, reviewing sample URLs of affected websites indicate that this update targets the websites which do not abide by website manager guidelines.
Based on the few observations, here are five ways that can prove to be a savior:
Revamp the content:
The update targets websites with low-quality/outdated content. You should-
- Add high-quality, genuine, creative, informative content on the website which strictly adheres to quality guidelines.
- Discard irrelevant, invaluable content.
- Focus on the content of the pages, which drive most of the traffic.
‘NO’ to artificial backlinks:
This is an exaggeration of low-quality content. Old/poor quality/unnatural backlinks that land users on unwanted/misleading pages should be removed to save website ranking.
- Use a backlink spam tool to identify questionable backlinks.
- Make the backlinks appear required and reasonable in number.
‘Revenue’ is not the right reason ‘:
Your website might observe a drop in ranking if it appears more for revenue generation rather than providing the users with what they are looking for. Sites could be penalized, which requires users to click through pages to view content that could have been placed on a single page.
- Keep the content well organized on the website.
- Keep the motive that the user must be the ultimate beneficiary.
Avoid too much AD-Adulteration:
An Unreasonable number of ads on the website can also lead to a massive ranking drop.
- Keep the visibility of the content a priority and not the ads and affiliate links.
- Avoid making the website look too ad-heavy.
- Avoid pop-ups, as they make accessibility difficult for mobile users.
Keywords are key:
Adopt the latest SEO techniques.
- Find the keywords which drive in most of the traffic.
- Match lost keywords based on previous rankings and traffic volume.
Thus, ensuring quality content and the promise of a great user experience keep your websites in the game of rising and falling.